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New Scent-based Messaging Platform, oSnap, Demonstrated at American Museum of Natural History


The oPhone

©AMNH/D. Finnin

The first international scent messages were exchanged today between the American Museum of Natural History and the Le Laboratoire Paris in France using a new iPhone application called oSnap. The new technology, invented by Harvard professor David Edwards, allows users to tag photographs with more than 300,000 unique scents and send and receive an oNote via email, Facebook, and Twitter in select hotspots that have an oPhone, the hardware that disperses the scent. The Museum will host the first oPhone hotspot in the United States during three weekends in July along with hands-on activities exploring the evolution of the sense of smell in humans.

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