From tweetups to touring the Museum using AMNH Explorer, The New York Times features the Museum’s digital efforts in a special section out today.
Writing about social media, Jennifer Preston focuses on two recent Museum tweetups that offered participants behind-the-scenes tours of the collections and looks at two exhibitions, Brain: The Inside Story and The World’s Largest Dinosaurs, which opens April 16.
A separate article about smartphone apps praises AMNH Explorer for taking “full advantage of the latest technology” by using the Museum’s wi-fi network to pinpoint a user’s location. “The app’s distinguishing feature is both ingenious and pragmatic,” writes Sam Grobart. “In addition to exhibitions, the app can point visitors toward cafes, gift shops and—an especially valuable feature for those traveling with children—bathrooms.”
And in a story about how a small computer called an Arduino has revolutionized exhibition design, Nick Bilton points to interactive exhibits at the Museum, including one in Brain: The Inside Story that tests a person’s ability to draw a shape while looking only at a reflection.