THE AMERICAN MUSEUM OF NATURAL HISTORY "ROSE CENTER 10 YEAR ANNIVERSARY" VIDEO CONTEST

OFFICIAL RULES

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Federal, state and local laws and regulations apply.

ELIGIBILITY: To be eligible to enter and win, each entrant must be a legal resident of the fifty United States or Canada. Employees (and their immediate family members or persons living with employees) of the American Museum of Natural History ("AMNH") and all affiliated advertising, public relations, accounting or legal firms, are not eligible to enter or win. Contest begins August 23, 2010 and ends at 12:01am on September 20, 2010. Any entrant that is a minor in his/her state of residence may be required to provide written parental permission if selected as the winner.

ENTRY RULES: Enter your name, email and phone number on the registration form provided at www.amnh.org/rc10. By entering, each participant agrees to be bound by the rules and regulations of this promotion. One Winner from the pool of entrants will be selected by a panel of judges comprised of AMNH staff. The Winner will be selected on the success by which their video articulates an emotional and/or intellectual connection to science in the sole discretion of the judges. AMNH reserves the right to disqualify any submission AMNH determines is offensive, inappropriate, not in keeping with AMNH's image, or that an Entrant has not otherwise complied with these Official Contest Rules. The Winner will be selected on Wednesday, September 22, 2010 by the judges, whose decision shall be final. The Winner will be notified by email to the email address provided on the entry form within approximately 3 of days of the judging and are required to respond within 2 days of transmission of that email notice. If winner fails to respond within that time period, the prize will be forfeited and awarded to an alternate winner chosen from the remaining entrants in the pool. By entering, all entrants release AMNH, and its parent companies, affiliates, subsidiaries, vendors, agencies, officers, directors, agents, employees, suppliers and all others associated with the development or execution of this Contest from any and all liability with respect to, or in any way arising from, this Contest or the acceptance, possession or use of any prizes including, without limitation, liability for any personal injury, damage or loss. ANY CONTROVERSY OR CLAIM ARISING UNDER THIS PROMOTION, OR ANY BREACH THEREOF, SHALL BE FINALLY SETTLED BY ARBITRATION IN NEW YORK, NY UNDER THE AUSPICES THE AMERICAN ARBITRATION ASSOCIATION AND USING THE COMMERCIAL ARBITRATION AND MEDIATION CENTER FOR THE AMERICAS (CAMCA) RULES. THE ARBITRATION SHALL BE CONDUCTED BY ONE INDEPENDENT ARBITRATOR. THE ARBITRATOR SHALL FOLLOW THE LAW IN REACHING A DECISION. JUDGMENT UPON THIS AWARD MAY BE ENTERED IN ANY COURT HAVING JURISDICTION.

USE OF ENTRANT INFORMATION: Entrant information will be used wholly by the AMNH. However, an entry, except where prohibited by law, constitutes a grant of permission to AMNH or its agents to include the winner's name in connection with a Winner's List without further notice. The use of personal contact information gathered in connection with this promotion will be treated in accordance with the Museum's Privacy Policy, which can be found at www.amnh.org

PRIZES: Winner will receive roundtrip tickets for two to New York, two night's stay in hotel, two Super Saver tickets to the Museum for each day of Winner's stay in New York, and an invitation to the Rose Center 10 Year Anniversary Party. Travel and hotel accommodations will be made at Museum's discretion. If the winner cannot make travel arrangements to attend the anniversary event on October 10, 2010, a different weekend will be agreed upon between the Museum and the winner. Reservations must be made within two months (60 days) of winning. The prize value is $3000 plus applicable tax and fees. All taxes on prizes (if any) are the sole responsibility of the Winner. Prizes are not transferable or assignable, except to a surviving spouse, or at the sole discretion of Museum.

UNFORESEEN EVENTS: AMNH, in its sole discretion, reserves the right to terminate this contest or the Rose Center Anniversary Party, at any time, including if AMNH becomes aware of any occurrence which would materially affect the contest, including but not limited to (a) viruses, bugs, unauthorized human intervention, fraud, technical failure or other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest; or (b) earthquake, flood, fire, storm or other natural disaster, act of God, labor controversy or threat thereof, civil disturbance or commotion, terrorism, disruption of the public markets, war or armed conflict (whether or not officially declared).

RULES REQUEST: For additional copies of the official rules, please send a self-addressed stamped envelope to "Rose Center 10 Year Anniversary Video Contest" Rules, American Museum of Natural History, Communications Department, Central Park West at 79th Street, New York, NY 10024 by November 1, 2010, 2009.

WINNER'S LIST: For an official winner's list, send a self-addressed stamped envelope to "Rose Center 10 Year Anniversary Video Contest" Winners, American Museum of Natural History, Visitor Services Department, Central Park West at 79th Street, New York, NY 10024 by December 15, 2010.

SPONSOR: This promotion is administered and sponsored by American Museum of Natural History, Central Park West at 79th Street, New York, NY 10024. © 2010 American Museum of Natural History. All rights reserved.

RIGHTS AND RELEASES:

Original Work of Authorship:

A). By submitting an entry, Entrant warrants, certifies and represents that: (i) the video submission is original to Entrant, he/she is the sole and exclusive owner of the copyrights in and to the video submission, and has obtained a release from all persons appearing in the video, and from all owners of property appearing in the video submitted for consideration; and (ii) Entrant has the full and exclusive right, power and authority to submit the video entry, and to grant AMNH the right to present the submission to the public, without further compensation.

B) If the submission contains any material or elements that are not owned by the Entrant and/or that are subject to the rights of third parties, the Entrant is responsible for obtaining, prior to submission of the video, any and all releases and consents necessary to permit the use and exhibition of the Video by AMNH. This includes, but is not limited to, music and images protected by copyright, trademark, patent, trade secret, right of privacy, right of publicity, and any other third party rights. Upon request, Entrant shall provide AMNH with copies of all such consents/releases/permissions.

Grant of License: By submitting an entry and in consideration of the opportunity to win the prize described herein which Entrant acknowledges is good and valuable consideration, Entrant grants AMNH the perpetual right and license to reproduce, distribute, transmit, and/or display any and all parts of the Video in all existing and future media, including but not limited to the AMNH website or for display in the Rose Center of Earth and Space, or in any other manner in AMNH's discretion, without attribution or further compensation. Use of a submission by AMNH does not suggest in any way that the Entrant is a winner.

Right of Publicity/Right of Privacy:

By submitting an entry and in consideration of the opportunity to win the prize described herein which Entrant acknowledges is good and valuable consideration, Entrant grants AMNH the right and permission to use his/her name, voice, biographical information, likeness, and any other indicia of Entrant's identity, and any statements made by Entrant, including excerpts thereof (collectively the "Publicity Rights"), in connection with the Entrant's video and the Rose Center 10 Year Anniversary Video Contest, for use on the AMNH website and for display in the Rose Center of Earth and Space, in all forms of media, worldwide in perpetuity, without further notice or compensation, except where prohibited law. Entrant agrees to release and discharge AMNH from all claims for damages arising from or relating to publication, use or distribution of the Video and Publicity Rights.LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEBSITE ASSOCIATED WITH THIS PROMOTION, OR INTERFERE WITH THE OPERATION OF THE CONTEST, IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND MUSEUM RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.