Privacy Policy

INTRODUCTION

The American Museum of Natural History (also herein referred to as "the Museum") is committed to protecting the privacy of its online visitors and mobile application users. The Museum believes that maintaining privacy on its website and in its mobile applications (herein referred to as “websites”) is very important, and that it is the Museum’s responsibility to inform its visitors about the types of information it collects and how it uses that information. This privacy policy outlines how the Museum collects information and how it is used online and offline. A link to the Privacy Policy can be found at the bottom of every page on amnh.org.

By using any of the American Museum of Natural History website(s), you signify your acceptance of this Privacy Policy.

Occasionally, the Museum may make changes to this policy. Users of the Museum's websites are encouraged to check this document periodically to stay informed of current Museum privacy guidelines. Your use of any Museum website(s) following the posting of changes to these terms will indicate your acceptance of those changes. 

INFORMATION COLLECTION AND USE

The American Museum of Natural History collects personal information (such as name and postal or email address) provided by individuals who visit our websites in order to meet the needs of our online visitors and mobile app users, including fulfilling online orders, personalizing online experiences, informing visitors about upcoming programs and events, and also to understand users’ behavior on Museum websites and in its apps. Additionally, individuals may transmit personal information to the Museum as part of a form submission or in connection with other activities, services, or resources made available on the Museum’s websites.

The Museum’s collection and use of visitor information varies with the type of visit or transaction, as detailed below. 

ONLINE TICKETING, MUSEUM MEMBERSHIP, MUSEUM SHOP PURCHASES, AND DONATIONS

If you purchase a Museum ticket or Membership, donate to the Museum, or purchase an item from the Museum Shop online, you are asked to provide personally identifiable information to process and fulfill your online transaction. This information includes contact information (like name, email and physical addresses) and credit card information. The Museum stores credit card information in a secure, tokenized format and does not store credit card numbers on Museum servers. If the Museum has trouble processing an order or donation, we may use your contact information to reach you.

EMAIL SUBSCRIPTIONS

If you are subscribed to any of the Museum’s email newsletters, the Museum will use your name and email address to send the newsletter to you. You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of every email, or through the Subscriptions tab in your Profile on amnh.org.

SURVEYS

From time to time, the Museum may ask you to participate in surveys. Participation in these surveys is completely voluntary and, unless otherwise stated, anonymous. Some surveys may request personal information, which you may choose not to provide. We use any information obtained from survey responses to improve the experience of visitors to the Museum and the Museum's website.

The Museum may use a third-party service provider to host and conduct these surveys. Any such service provider will be strictly prohibited from using survey participants' personally identifiable information for any purpose other than administering and analyzing the survey. Information collected in any Museum survey is never sold or rented, and is only shared with third parties for the purpose of conducting and analyzing the survey.

THIRD-PARTY PARTNERS

The American Museum of Natural History will never sell or rent your personal information. However, the Museum may need to share your personal information with third-party vendors or organizations from time to time. The Museum requires these parties to protect the privacy of the Museum’s online visitors and to keep all information secure and confidential.

The Museum partners with reputable third-party vendors in order to provide certain services to its online visitors, including ticketing, membership and online shop purchases, donation processing, and distribution of the Museum’s email newsletters. The Museum may also work with third-party vendors to help better understand the needs and behaviors of its Members and donors. These vendors will not share your personal information.

The Museum may share personal information, such as name, email or physical address, or records of transactions you have conducted with the Museum, with third-party advertising partners in order to deliver Museum advertisements on other websites. The Museum may additionally share the names and postal addresses of Museum members and donors with other organizations for marketing purposes. You can request that your information is not shared for marketing purposes by emailing members@amnh.org.

SECURITY

The American Museum of Natural History has implemented appropriate and reasonable physical, technical, and administrative processes and procedures to protect personal and non-personally identifiable information against unauthorized access.

In addition, the Museum's website uses Secure Sockets Layer (SSL) encryption to process online transactions, such as purchases made through the online store and ticketing systems. Credit card information is not permanently stored on any Museum web server. Further, the Museum has processes in place to maintain conformance with PCI DSS (Payment Card Industry Data Security Standard) and other relevant security standards.

COOKIES & PIXEL TAGS

Like most websites, the Museum’s uses cookies and pixel tags. These technologies do not capture or store any personal information. The Museum uses them to better understand its online visitors, to improve its marketing efforts, and to make improvements to website content, navigation, and structure.

A cookie is a small text file that is sent to your browser from a website and is stored on your computer's hard drive. A cookie acts as an anonymous tag that identifies your computer or device but not you personally. Cookies can store information about which webpages you’ve viewed, or what you’ve put in your online cart.

A pixel tag is a small graphical image, embedded on a webpage or in an email. When you access a page or email with a pixel tag, the tag generates a generic notice of that action. Pixel tags usually work in conjunction with cookies, registering when a particular device visits a particular page or opens an email.

If you are concerned about the use of cookies, the Museum suggests that you explore your browser's options to notify you whenever a cookie is set, or to disallow cookies altogether. Users should be aware, however, that prohibiting the use of cookies may restrict users' access to certain types of content or features.

AGGREGATE INFORMATION

The Museum also collects some anonymous, non-personal information on an aggregate basis about its website visitors. This information is used for statistical purposes and to help the Museum monitor how visitors navigate our website. Examples of such information include IP address, browser type, and device type.

Additionally, the Museum may collect anonymized location data for WiFi-enabled devices visiting the Museum campus. This data is not correlated to specific users and no personal information is collected – the data is used to understand the flow of visitors through the Museum to improve the visitor experience.

LINKS TO OTHER SITES

Users may find content on the Museum's website that links to the websites and services of our partners, or other third parties. In many cases, these links represent cooperative projects or are established with persons or entities that have a significant connection to or relationship with the Museum. Although every effort is made to ensure that website referrals are to reputable and relevant sources, the Museum does not control the content or links that appear on these websites. In addition, these websites or services, including their content and links, may change without the Museum’s knowledge. In addition, these websites and services may have their own privacy policies and customer service policies, or no policy at all, and those too may change from time to time, and you are encouraged to review the privacy policies of any websites you visit.

CHILDREN UNDER 13 YEARS OF AGE

The Museum does not knowingly collect personal information from children under 13 years of age. If we learn we have collected or received personal information from a child under 13, we will delete that information. 

CONTACT INFORMATION

Please contact us with any questions about this policy at:

Website

American Museum of Natural History
79th Street @ Central Park West
New York, New York 10024-5192
webmaster@amnh.org

This policy was last updated October 11, 2017.