Part of the Brain: The Inside Story exhibition.
Codice, Idee per la cultura, Torino, Italia
Codice. Idee per la cultura is a private company based in Turin that was established in 2002 to promote a new form for the dissemination of knowledge, with a particular attention towards scientific and technological knowledge. Codice has created a planning process that takes into consideration the necessary elements for a successful cultural product—planning the content, territorial marketing, benchmarking with the international realities relevant for the project's objectives, communication strategy, and identification of potential financial partners.
Since its founding, Codice has managed many successful events such as the Genoa Science Festival, the Festival of Sciences in Rome, Siena Biotech, and others. The production of scientific exhibitions is the main focus of Codice's activity, with more than 24 exhibitions in seven years (Mirrors, Four Elements, Life, Earthsong).
Codice collaborated with the Palazzo delle Esposizioni di Roma, Comune di Milano and Regione Puglia in presenting the American Museum of Natural History Darwin exhibition in Italy between February 2009 and March 2010, marking the first major traveling exhibition dedicated to the famous English scientist that has gone on exhibit throughout Italy (Rome, Milan, Bari), with more than 210,000 visitors.
Codice is already a collaborator of the American Museum of Natural History for the Traveling Silk Road exhibition that will be hosted at Palazzo delle Esposizioni di Roma during fall 2012.
Vittorio Bo is the founder and CEO of Codice (www.codicecultura.it).
Comune di Milano, Department of Culture, Italy
The primary mission of the Cultural Department of the City of Milan, Italy, is the increase and diffusion of knowledge. Their offices manage the city's museums and cultural institutions: the conservation of and addition to collections; the cataloguing of artistic, scientific, and historical heritage; the development of services for visitors; and the promotion of Cultural Institutes through exhibitions, conferences, research, and teaching. The Department of Culture in Milan also carries out international events with the participation of personalities from the art, scientific and entertainment fields, produces specialized publications, and supports organizations that carry out activities in the cultural field—often bringing together scientific and humanistic knowledge. It is affiliated with 21 theaters in addition to the Piccolo Teatro and the Teatro degli Arcimboldi.
The cities of Milan and New York were born as financial clusters, manufacturing cities, and trade centers. But this would not have been possible if either city lacked a "culture of doing" that unites our stories with a specific strategic mission: to broaden and to deepen the scope of human knowledge. By participating in Brain: The Inside Story, the Department of Culture intends to reaffirm the importance of offering to the public events of international importance, also taking into consideration Expo 2015, with the intention of creating a collaboration on all sides in terms of production, use, and training of cultural science.
Guangdong Science Center, Guangzhou, China
As a large science education base developed by Guangdong Provincial Committee of the CPC and the People's Government of Guangdong Province, Guangdong Science Center (GDSC) is currently both the largest popular science education base in Asia and a comprehensive platform for exhibition, popularization, trading, and academic exchanges of scientific achievements and technological products. The hope is that GDSC will be an exhibition window and exchange platform of international standards for modern scientific and technological achievements.
GDSC covers a land area of 450,000 square meters with a gross floor area of 137,500 square meters. With its unique overall building form and magnificent posture, GDSC boasts a representative green building in China and a landmark of Guangzhou.
Since its opening in September 2008, GDSC has received more than three million visitors. There are nine permanent exhibition zones, four science theaters, and several temporary exhibition zones and open labs. The exhibits organically integrate science, knowledge, and fun to enable the visitor to learn through hands-on participation. The outdoor science exploration park comprises an artificial lake of 80,000 square meters, 60 classical scientific exhibits, and over 2,000 species of special plants in Lingnan Region.
As the largest science education base of Asia, GDSC has attracted interest from people and organizations in various circles at home and abroad. The Asia Pacific Network of Science and Technology Centres 2011 Conference will also be hosted by GDSC.
Parque de las Ciencias, Granada, Spain
Parque de las Ciencias is the Interactive Science Museum of Andalusia, in the south of Spain. The museum is well situated in the center of Granada, the town of the Alhambra and Federico García Lorca. Parque de las Ciencias, under the motto A new kind of Museum, was founded in 1995 and occupies 70,000 square meters. The museum holds permanent and temporary exhibitions, a planetarium, educational facilities, a cultural gallery that includes an auditorium for 500 people, three movie theatres, a restaurant, and a bookshop.
Parque de las Ciencias counts amongst its council members the University of Granada and the Spanish National Research Council (CSIC), the largest public institution dedicated to research in Spanish. The museum also houses "Windows to Science" and "Live Science," which—through crystal bounded spaces—provides visitors with an insight into science as it is really done in labs.
With over 600,000 visitors a year, it is also an open-air museum (more than 20,000 square meters of its whole area are open air and green spaces, including a butterfly house) where visitors can learn and feel the science and technology.
The Museum is a Consortium formed by the Regional, Provincial and Local government, the University of Granada, and CSIC as well as Caja Granada and Caja Rural, two financial institutions.